About Us
INTRODUCTION
The Department of Commerce is an academic department at Politeknik Kota Bharu (PKB) that offers Diploma in Accountancy, Diploma in Marketing, Diploma in Business Studies and Diploma in Insurance.
The Department of Commerce is strongly committed to upholding the aspirations, vision and mission of the polytechnic as an industry-driven TVET leader. Therefore, to produce holistic, entrepreneurial and innovative graduates to meet the needs of the industry, the Department of Commerce is always ready with all the expertise of academic staff, infrastructure facilities and support of PKB management in producing semi-professionals with knowledge and skills in accounting, marketing, business studies and insurance, which can be absorbed into various industries.
The Department of Commerce is headed by a Head of Department assisted by a Deputy Head of Department, head of programmes as well as academic staff and an academic support staff. The academic staff of the Department of Commerce consists of lecturers who are qualified in various fields such as accounting, finance, business management, marketing, insurance, law and others who have extensive experience in educational services. The strength of the department is the expertise of lecturers who consist of various levels of education, namely those with a Doctor of Philosophy (Ph.D.), followed by a Master's Degree and a Bachelor's Degree from a recognized institution of higher learning in and outside the country. The lecturers consist of grades DH54, DH52, DH48, DH44 and DH41. The Lecturers also have professional qualifications from professional bodies such as the Malaysian Institute of Accountants (MIA), Malaysian Institute of Management (MIM), Malaysian Insurance Institute (MII) and others.
The average total number of students in the Department of Commerce, which covers the four programs of study, is approximately 1500 people per session.
| Head of Department | : | Puan Juli Suzlin Binti Mohd Jalaludin |
Deputy Head of Department
|
: | Encik Zulfaizad Bin Abd Hamid |
Head of Programmes:
| Head of Diploma in Accountancy Programme (DAT) |
: | Encik Hasmadi Bin Ab. Aziz |
| Head of Diploma in Business Studies Programme (DPM) |
: | Puan Nurhawani Binti Yaacob |
| Head of Diploma in Marketing Programme (DPR) | : | Cik Roslina Binti Ab. Rahman |
| Head of Diploma in Insurance Programme (DIN) | : | Puan Razia Malini Binti Mohamad |
Number of Staff by Programme
| Programme | Number of staff |
| Diploma in Accountancy (DAT) | 18 person |
| Diploma in Marketing (DPR) | 16 person |
| Diploma in Business Studies (DPM) | 17 person |
| Diploma in Insurance (DIN) | 15 person |
Programmes Offered
Programmes Offered:
| Programmes | Duration of Study | No. Of Accreditation |
| Diploma in Accountancy | 3 Years ( 6 semesters) | MQA/FA3231 |
| Diploma in Marketing | 3 Years ( 6 semesters) | MQA/FA3232 |
| Diploma in Business Studies | 3 Years ( 6 semesters) | MQA/FA3233 |
| Diploma in Insurance | 3 Years ( 6 semesters) | MQA/FA8806 |
DIPLOMA IN ACCOUNTANCY
DIPLOMA IN ACCOUNTANCY (DIN)
INTRODUCTION
Diploma in Accounting is designed to equip students with knowledge and skills and experience through integrated education in areas such as accounting, finance, auditing, taxation, cost accounting and also knowledge in the areas of management, information technology, entrepreneurship and self-development. Students are not only taught the basic financial and accounting theory but they are also exposed to real experience through industry training programmes. The aim of this programme is not only to produce graduates who have the skills to manage and record financially but also graduates who are entrepreneurs-minded. Each course built in this programme is in accordance with the standards set by accounting professional bodies in Malaysia such as the Malaysian Institute of Accountants (MIA), IAS, MFRS, MQA and IFAC. This programme is led by lecturers who are not only experienced in the field of education but also in the field of finance and management. Besides working in accountancy, graduates of this programme have the opportunity to further their studies in higher education institutions and professional bodies such as ACCA.
ADMISSION REQUIREMENTS
For more information on admission requirements to Politeknik Kota Bharu (For Conventional Polytechnic) Click Here
PROGRAMME AIMS
This programme believes every individual has potential to foster accounting skills and responsible accounting professional at SME level in supporting national agenda to achieve competitive and advanced economics driven by high skills resources
PROGRAMME EDUCATIONAL OBJECTIVE (PEO)
Diploma in Accountancy programme shall produce semi-professionals accounting practitioners who are:
PEO1 : knowledgeable and technically competent in accounting discipline in line with the industry requirement
PEO2 : able to integrate values, attitudes, professionalism and social skills in engaging with society and stakeholders
PEO3 : adopt the roles of a leader and a team member, and communicate effectively to provide data driven solutions for accounting problems
PEO4 : proactively acquire new knowledge and skills for career advancement and innovatively manage resources and information
PROGRAMME HANDBOOK/ PROGRAMME PAMPHLET
JOB PROSPECT
Students graduating from this programme will be able to land various job opportunities either in the public or private sector. The knowledge, skills and abilities that the students acquire from the programme will enable them to become:
- Account Assistant
- Account officer/executive
- Accounting Technician
- Audit Assistant
- Tax Assistant
- Tax Technician
- Finance Assistant
- Entrepreneur
- Custom officer
DIPLOMA IN MARKETING
DIPLOMA IN MARKETING
INTRODUCTION
Diploma in Marketing aims to enhance the students’ ability to perform marketing tasks that encompasses the marketing mix, consumer behaviour, marketing research and decision making, either at the local or international level. Students will be exposed to various environmental forces that affect the marketing activities. This programme also includes other related fields such as management, accounting, economics, entrepreneurship, advertising, retailing, legal and information technology. To boost students’ self-confidence in communication, English courses will be taught throughout the programme. In tandem with the government’s objective to produce a balanced human capital, this programme also includes religious and moral courses.
ADMISSION REQUIREMENTS
For more information on admission requirements to Politeknik Kota Bharu (For Conventional Polytechnic) Click Here
PROGRAMME AIMS
This programme believes that every individual has potential and the programme aims to foster adaptable and responsible marketers in supporting national agenda to modernize, globalize and revolutionize the industry
PROGRAMME EDUCATIONAL OBJECTIVES (PEO)
The Diploma in Marketing programme shall produce semi-professionals who are able to:
PEO1: Occupy the field of marketing with marketers who are knowledgeable and skilful in marketing world
PEO2: Provide the industries with marketers who can communicate well in written and spoken to convey information as a leader or a member of a team in executing programmes related to marketing as well as other activities in a variety of contexts
PEO3: Produce marketers who are involved in continuously seeking knowledge and skills activities or emerge as an entrepreneur in order to sustain themselves in the challenging world of information and technology
PEO4: Establish the behaviour of marketers by conforming to the ethics and professionalism of marketing in order to grow and succeed in within, organizations as well as society
PROGRAMME HANDBOOK / PROGRAMME PAMPHLET
JOB PROSPECT
The knowledge and skills that the students acquire from the programme will enable them to participate in the job market as:
- Marketing executive
- Sales promotion executive
- Public relations officer
- Marketing researcher
- Business executive
- Media planner
DIPLOMA PENGAJIAN PERNIAGAAN
DIPLOMA IN BUSINESS STUDIES (DPM)
INTRODUCTION
The Diploma in Business Studies aims to increase and enrich students’ knowledge across a broad range of business disciplines and help to prepare students for the challenges of a career in contemporary business. This programme, dynamically enables students to develop their skills in a wide range of area such as management, sales, operations, marketing, human resource management, accounting, finance, marketing, insurance, banking and also entrepreneurship. Due to the flexible nature of frameworks the courses enable to select pathways appropriates to their interest, either to enter job the market or to pursue their studies in various business programmes.
ADMISSION REQUIREMENTS
For more information on admission requirements to Politeknik Kota Bharu (For Conventional Polytechnic) Click Here
PROGRAMME AIMS
This programme believes that every individual has the potential to be adaptable and responsible business practitioners in supporting national agenda to spur the development of industrial activities towards enhancing Malaysia's economic growths and thus becoming a developed nation.
PROGRAMME EDUCATIONAL OBJECTIVES (PEO)
The Diploma in Business Studies programme shall produce semi-professionals who are:
PEO1: Business practitioners who apply knowledge, understanding and managerial skills in providing solutions for business issues and challenges.
PEO2: Business practitioners who are agile in the execution of and able to manipulate digital applications and data to perform business tasks.
PEO3: Business practitioners who communicate effectively in executing the roles of a leader as to provide high quality of services to the business operations.
PEO4: Business practitioners who proactively acquire new knowledge and skills for career advancement and comply with organisational and professional ethics in work and social environment
PROGRAMME HANDBOOK/ PROGRAMME PAMPHLET
JOB PROSPECT
Graduates of the Diploma in Business Studies programme are able to work as Executives / Officers / Supervisors / Assistants in the following area:
- Administration/ Management
- Sales/Marketing
- Entrepreneur
- Banking and Finance
- Human Resource and Operation
DIPLOMA IN INSURANCE
DIPLOMA IN INSURANCE
INTRODUCTION
Diploma in Insurance programme is formulated to produce graduates who are qualified to fulfil the need for qualified expertise in the insurance industry. Diploma in Insurance covers important insurance practices such coverage, legislation, underwriting and claims handling, risk management, investment, financial planning and entrepreneurship
ADMISSION REQUIREMENTS
For more information on admission requirements to Politeknik Kota Bharu (For Conventional Polytechnic) Click Here
PROGRAMME AIMS
This program believes and aims that every individual has potential to manage the risk arise from the ever challenging business world in the insurance industry in supporting national agenda.
PROGRAMME EDUCATIONAL OBJECTIVES (PEO)
The Diploma in Insurance programme shall produce semi-professionals who are:
PEO1 : Insurance practitioners who apply knowledge and practical skills of insurance in facing challenges and solving issues in any related insurance field
PEO2 : Insurance practitioners who integrate values, attitudes, professionalism and social skills in engaging with society and stakeholders
PEO3 : Insurance practitioners who alternately adopt the roles of a leader and a team member, and communicate effectively to provide scientific creative solutions in insurance problems
PEO4 : Insurance practitioners who proactively acquire new knowledge and skills for career advancement and innovatively manage risk, resources and information
PROGRAMME HANDBOOK/PROGRAM PAMPHLET
JOB PROSPECT
Graduates of this three year programme will embark on careers in the job market as:
- Underwriting Assistant
- Claim Assistant
- Financial Consultant
- Loss Adjustor
- Marketing/Sales Officer
- Administration Assistant
- Risk Surveyor
- Insurance Broker
- In-House Insurance Assistant
- Risk Management Assistant
- Bancassurance
- Training Assistant
- Supervisory and Compliance Assistant
- Reinsurance Assistant
