About Us

INTRODUCTION

Communication and Corporate Relations Unit (UKK) was established in July 2019 at Kota Bharu Polytechnic (PKB) in line with the restructuring of the Communication and Corporate Relations Unit (UKK) of the Polytechnic and Community College Education Department (JPPKK) to plan and manage the department's image and implement promotions through strategies orderly public relations, managing promotional activities and publicity of study programs in departments and institutions. 

Media and publicity are very important to promote and raise the name and brand of Polytechnics and Community Colleges. The activities and activities that take place at the Institution require extensive publicity to be known to the public.

The success of a program is measured through the publicity channelled to the media. Publicity through the media becomes an agent in publicizing an event either at the national or international level

 VISION

To be the Ministry's professional and authoritative communication and public relations management machinery

MISSION

Strengthen the corporate image of the Ministry through strategic communication and public relations management

OBJECTIVES OF THE COMMUNICATIONS AND CORPORATE RELATIONS UNIT

• Creating good relations between the Department and the public and the media through effective service information delivery strategies in order to achieve the objectives of PKB as a whole

• Ensure the effectiveness of planning and implementation of media plans in relation to publicity, promotion and campaigns for each policy, role, program and activities as well as official functions of the Department through promotional materials, electronic media and print media

• Provide distribution and reference materials to the public and the media as well as information materials for each policy, role, program and activities as well as official events of the Department through the publication of printed materials such as bulletins, annual reports, brochures, pamphlets, photographs, and videos

• Ensure that complaints and suggestions from the public and customers on PKB services are coordinated smoothly and meet the required requirements; and

• To ensure that the public and customers who want to know or who are and have received the services of the Department are given good treatment and handled quickly and effectively.

FUNCTION

To act as a catalyst for PKB's corporate image by being an observer, listener and communicator of customer and corporate information to the Directors.

As the communications and media relations manager as well as the future services regulator of PKB, the Corporate Communications Unit is directly accountable to the Director with the following key functions:

1. PUBLIC RELATIONS AND STRATEGIC RELATIONS OFFICERS

1. Act as the 'focal point' of the Department in the delivery and distribution of information at the departmental, national and global levels
2. To plan and implement PKB's corporate image strengthening strategy
3. To plan and implement the Department's public relations program; and
4. Coordinate the preparation of briefings, logistics and visit arrangements for Department guests from within and outside the country

2. PROMOTION AND SOCIAL MEDIA OFFICERS

1. To plan and implement media plans in relation to publicity, promotion and campaigns for each policy, role, program and activities as well as official functions of the Department through TV and radio stations; promotional materials such as hanging (bunting), banners (banners) and billboards; articles for newspaper inserts; speech text; and PKB service information delivery program
2. Manage public and media relations by planning media strategies in disseminating information through media coverage/press conferences, press releases, media releases and special TV/radio/newspaper interviews, as well as programs with the media; and
3. Communicate information in relation to facts and situations relevant to the department.
4. Manage the Department's social media account by ensuring that the content is always updated with the Department's programs/activities and current issues related to the public service;

3. CUSTOMER SERVICE OFFICER AND COMPLAINTS MANAGEMENT

1. Act as the department's focal point in service delivery and communication with PKB customers
2. Plan and implement PKB service delivery and customer handling strategies.
3. Manage and coordinate complaints, inquiries and suggestions received by PKB through SISPAA, letters, emails, telephone, fax and social media.
4. To plan and implement the PKB e-Customer program (Virtual Customer Meeting Day)
5. To plan and implement the PKB Customer Satisfaction Survey annually.
6. Monitor and manage feedback on current issues related to PKB and the Public Service
   

 4. CORPORATE AFFAIRS OFFICER AND ANNUAL REPORT

1. To plan, manage and document information materials for each policy, role, program and activity, as well as official functions of the Department through the publication of printed materials such as bulletins, annual reports, brochures, pamphlets; photo recording; and videos for public and media distribution and reference;
2. Prepare and publish PKB Bulletin 2 issues per year.
3. Manage media coverage efficiently and effectively to ensure positive and comprehensive publicity on PKB