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PRODUCT MANAGER
Consists of person who
responsible for market
research, product ideas
2.2: New product
and design, disseminate
development
the product, product
organization
marketing and product life
structure
cycle management.
NEW PRODUCT MANAGER
Consists of person who
managing line extensions NEW PRODUCT COMMITTEE
Need a specific skills and Consist of a high-level management
@ top level people within the
knowledge to develop and
organization
critique new products.
Serve special functions such as
brainstorming, screening new ideas,
evaluating new product proposals,
NEW PRODUCT DEPARTMENT coordinating and controlling the test
marketing process or assisting in the
Functions:
i.Recommending new product management of the new product
objectives. introduction.
ii.Planning exploration of new product
ideas.
iii.Screening new product ideas. NEW PRODUCT TASKFORCE
iv.Assisting in development of new A group of knowledgeable people
product specifications. that is engineered for some specific
v.Recommending and implementing task
test marketing Their functions is to view the new
vi.Coordinating interdepartmental effort project whether get help and support
during evolution process. offered by various department.
Temporary position because it
focused more on specific task and
will be terminated.
