Page 25 - PRODUCT

ANSWER:
ANSWER:

i) Fried Chicken

Core product:
A fried chicken offer sources of protein and energy to avoid from

starving

Actual product:

The taste of the fried chicken ( spicy or original), reasonable price, well
know brand (Kentucky Fried Chicken)

Augmented product:

The customer service: payment facilities, parking facilities, order taking

ii) Robotic Vacuum Cleaner

Core product:

The product is able to help in cleaning the house

Actual product:
Automatic, small size, light, establish brand name ( Panasonic)

Augmented product:

Warranty and customer support service

iii) Car
Core product:
The product is able to drive and bring person to everywhere easily

Actual product:
The design, engine, accessories inside and outside the car, establish

company brand name( Honda)

Augmented product:
Maintenance facilities, spare part availability