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PRODUCT MODIFICATION
Involve quality improvement aims at increasing the product’s functional
performance - its durability, reliability, speed, taste.
A strategy of feature improvement aims at adding new features ( for
example - size, weight, materials, additives, accessories ) that expand the
product’s versatility, safety, or convenience.
A strategy of style improvement aims at increasing the product’s aesthetic
appeal. The periodic introduction of new car models amounts to style
competition rather than quality or feature competition.
Maggi has come out with
a bigger size of noodle
and flavour
MARKETING MIX MODIFICATION
i. Sales promotion
Marketers change the promotion mix by reducing persuasive
advertising and focusing on sales promotional campaigns targeting
both consumers and resellers. Often the firm changes sales
promotion schemes every three months. All promotional efforts
during this stage are push-sell their matured products.
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