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iii) RAPID PENETRATION STRATEGY
a) Launching the product at a low price and spending heavily
on promotion.
b) This strategy makes sense when market is large, the
market is unaware of the product.
c) Most buyer are price sensitive and there is strong potential
competition
iv) SLOW PENETRATION STRATEGY
a) Launching the new product at low price and low level of the promotion.
b) This strategy makes sense when the market is large
c) Highly aware of the product
d) Price sensitive
e) There is some potential competition
