Page 12 - PRODUCT

1.2 TYPES OF CONSUMER PRODUCT

C O N S U M E R P R O D U C T :

P R O D U C T S

A N D S E R V I C E S F O R

P E R S O N A L

C O N S U M P T I O N

A) CONVENIENCE PRODUCT
A) CONVENIENCE PRODUCT
A) CONVENIENCE PRODUCT

Consumer products and services that the

customer usually buys frequently, immediately,
and with a minimum comparison and buying effort

EMERGENCY
IMPULSE
STAPLE IMPULSE EMERGENCY
STAPLE
EMERGENCY
STAPLE
IMPULSE
PRODUCT
PRODUCT PRODUCT PRODUCT
PRODUCT
PRODUCT
PRODUCT
PRODUCT
PRODUCT
B o u g h t o n t h e B o u g h t w i t h a B o u g h t d u r i n g
m o s t r e g u l a r b a s i s m i n i m u m e m e r g e n c y o r
f o r r e g u l a r u s e p l a n n i n g o r c r i t i c a l c o n d i t i o n
s e a r c h e f f o r t