Page 13 - PRODUCT
P. 13

1.2 TYPES OF CONSUMER PRODUCT






                      B) SHOPPING PRODUCT
                      B) SHOPPING PRODUCT
                      B) SHOPPING PRODUCT

                         Consumer products and services that the

                         customer compares carefully on suitability,
                         quality, price, and style


























                  C) SPECIALTY PRODUCT
                  C) SPECIALTY PRODUCT
                  C) SPECIALTY PRODUCT


                   Consumer products and services with  unique
                   characteristics or brand  identification for which a

                   significant  group of buyers is willing to  make a

                   special purchase effort
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