Page 18 - PRODUCT
P. 18
MARKETING STRATEGIES THROUGH
PRODUCT LIFE CYCLE
Strategies At Growth Stage
a. Maximize market share
b. Improve product quality
c. Enter new market segments and new distribution channel
d. Advertising and promotion strategy to sustain in the market
Strategies At Maturity Stage
MARKET
MODIFICATION MARKETING MIX
MODIFICATION
1) Expand PRODUCT
number of user MODIFICATION
2) Increase
annual usage
MARKET MODIFICATION
EXPAND NUMBER OF USER
EXPAND NUMBER OF USER
a) Convert non-users
the company can try to attract nonusers to the product
Items for
standard 1's
student
