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ii. Reminder advertising
Marketers also change the advertising message during this stage of
product life cycle. Most of the advertising themes used during the
maturity stage are either to support the sales promotions or provide
reminder communication.
iii. Temporary price reduction
Marketers also temporarily reduce the price of the product for one to
three months to push sales.
iv. Permanent price reduction
When other modifications do not work marketers start to cut down the
price level permanently to attract the price-sensitive buyers.
v. Maintain higher volume channels
Marketers reduce the distribution intensity and shrink their networks in this
stage of product life cycle. They try to maintain higher volume cost-
effective channels, and withdraw from low-volume high cost channels.
Firms often change their dealers frequently in this stage.
Maintain profitable
outlet only
