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TABLE OF CONTENTABLE OF CONTENTABLE OF CONTENT
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Chapter 1 : Introduction to producthapter 1 : Introduction to producthapter 1 : Introduction to product 1-151-151-15
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Chapter 2: New producthapter 2: New producthapter 2: New product 16-2216-2216-22
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Chapter 3: Product decisionhapter 3: Product decisionhapter 3: Product decision 23-3023-3023-30
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Chapter 4: Brand & Brand Managementhapter 4: Brand & Brand Managementhapter 4: Brand & Brand Management 31-3831-3831-38
Chapter 5: Packaging & Labelinghapter 5: Packaging & Labelinghapter 5: Packaging & Labeling 39-4539-4539-45
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Chapter 6: Brand Decisionhapter 6: Brand Decisionhapter 6: Brand Decision 46-5146-5146-51
