Page 5 - PRODUCT
P. 5

ABSTRACTBSTRACTBSTRACT
                                              AA









                      This book has summarized the useful information about

                      one of the components of 4P's: Product Strategy.  It
                      has been written in a simple way, yet in an

                       understandable and attractive ways, since it is

                      supported with colorful graphics with relatable
                      explanations and current examples. This book contains

                      SIX(6) different chapters with QnA Corner provided at
                      the end of each chapter.  This allows the students and

                      lecturers to use it as a reference  in their learning
                      process.
   1   2   3   4   5   6   7   8   9   10