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4.4.2 Differentiation and Positioning Strategy
In today's corporate environment, differentiation strategy is one of the most significant
marketing strategies. With so many brands, so many product types, and so much
promotional noise, it's tough, but ultimately crucial, to set your brand apart from the
competitors. As a result, all top organisations employ a differentiation strategy for their
products. Differentiating your goods can be done in a variety of ways.
A positioning strategy's goal is to develop a single identifying characteristic of a brand in
the consumer's mind. Effective positioning strategies take into account the organization's
strengths and limitations, consumer needs, and rival claims.
Figure 4.7: Positioning For Competitive Advantage Strategies
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