Page 52 - EBOOK DPM 10013 POM-FINAL 25.10.2021
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4.3.1 Target Market Segment Selection
A group of customers with similar requirements or qualities that the organisation
chooses to serve.
Target marketing tactics are divided into three categories:
a) Undifferentiated marketing
b) Differentiated marketing
c) Concentrated marketing
However, a recent strategy adopted by marketers is micromarketing.
Figure 4.2: Undifferentiated Strategy
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