Page 76 - EBOOK DPM 10013 POM-FINAL 25.10.2021

ANSWER

1. ( A )Services, ( B )Goods, ( C )Services, ( D )Services, ( E )Goods, ( F )Services
2. The product levels are:

Core product: The core benefit offered to Alesha for purchasing a new branded handbag

will fulfil her need to keep her things safely. The core benefits are helping Alesha to carry

her things easily, comfortably and also would give Alesha flexibility to bring along her
things where ever she goes

Actual product: Every product looks different because of the branding, packaging, design,

colour, and all the features that the product offers.

The Handbag's uniqueness lies in its attractive design and shape which is rare in the
market. Alesha will feel happy using that well-known branded handbag.

Augmented product: Differentiating via branding and features is not enough in this

market. It is the extra benefit that the company possibly offer to Alesha in making her to
buy the branded handbag. The examples of extra benefits that can be offered in buying

handbag such as after-sales service like warranty for ten years and Zero per cent down

payment. Goods after-sales service usually encourages good word-of-mouth and
creating a good reputation for the organization. Other possible areas of augmented

product for branded handbag can also be free services of polishing the leather and

replacement of zippers.

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