Page 117 - MEDICAL AND HEALTH INSURANCE

MEDICAL AND HEALTH INSURANCE

7.3 DETERMINE THE DISTRIBUTION CHANNELS

7.3.1 DESCRIBE THE DIRECT AND INDIRECT DISTRIBUTION CHANNELS USED IN MHI

The distribution channels used by insurers in the sale of PMI products are mainly:

i. Direct Distribution Channels- the insurer is in control of all marketing activities

and connecting with the customer directly. For example:

 Direct Sales Force

 Advertising

 Direct Mail

 Telemarketing

 Internet Sales

 Worksite Marketing

ii. Indirect Distribution Channels - the insurer is in control of all marketing

activities and connecting with the customer indirectly. For example:

 Agents

 Brokers

 Financial Advisers

 Bancassurance

7.4 FIGURE OUT THE PRODUCT MARKETING

Sales-orientated companies' place much emphasis on product marketing as insurance
is all about products and services. The role of a product marketing department is to

manage the products and to achieve the maximization of sales.

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