Page 114 - MEDICAL AND HEALTH INSURANCE
P. 114

MEDICAL AND HEALTH INSURANCE


                   c.  Company - employee paid

               The  company  will  arrange  for  group  cover  for  the  employees  and  pays  for  the

               coverage,  including  the  dependents  of  the  employees,  should  the  scheme  be

               extended for dependents as well.




               7.2 ANALYZE THE MARKETING TECHNIQUES FOR PMI

               7.2.1 IDENTIFY THE RIGHT PRODUCT AND PRICING



               The  marketing  function  is  the  development  of  the  right  product  and  to  price  it
               correctly. Market segment can be categorized as follows:


                     By age

                     By gender

                     Geographical

                     By affinity group


                     By family status

                     By price range


               To  develop  the  accurate  product,  insurers  may  also  conduct  surveys  to  check  the

               feedback  from  intermediaries,  in  the  development  of  new  products  or  for  enhancing

               existing  products  which  insurers  must  also  comply  with  the  BNM  Guideline  on

               Introduction  of  New  Products  by  Insurers  and  Takaful  Operators  and  other  related
               guidelines.













               113 | P a g e
   109   110   111   112   113   114   115   116   117   118   119