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3.2 PRODUCT- LINE DECISIONS
Product-Line Length
Company objectives influence product-line length
i.Create a product line to induce up selling
ii.Create a product line that facilitates cross-selling
iii.Create a product line that protects against economic ups and
downs
iv.Seeking high market share and market growth
PRODUCT PRODUCT PRODUCT
LINE 1 LINE 2 LINE 3
ITEM 1 ITEM 1 ITEM 1
ITEM 2
PRODUCT
PRODUCT LINE LENGTH
LINE 1
1) LINE
ITEM 1 STRETCHING
2) LINE
ITEM 2 FILLING
