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LINE PRUNING
Pruning is also done when the company is short of production
capacity
Product-line managers must periodically review the line for
deadwood that is depressing profits
The weak items can be identified through sales and cost analysis
Example: Proton Savvy and Perodua Nautica
DISCUSSION
DISCUSSION
CORNER
CORNER
Samsung is a multinational company from Korea. They manage to offer
variety of product for their customer. Discuss the dimension of product
mix carries by Samsung:
ANSWER:
ANSWER:
1. WIDTH (Mobile, TV & AV, Home Appliances, IT, Smart Home)
2. LENGTH (Mobile: Smartphone, Tablet, Watches, Galaxy Buds,
Accessories)
3. DEPTH (Smartphones: Galaxy Z, Galaxy S, Galaxy Note, Galaxy
A, Galaxy M, Accessories)
4. CONSISTENCY (All the items offer by Samsung can be consider
as gadgets and electrical appliances. The product requirement is
similar, such as wires, plastic cover and glass protector)
