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VISUAL BRAND LANGUAGE
Visual brand language is the combination of brand elements
Directly and indirectly communicate a company's values and
personality through compelling imagery and design style.
Visual brand language is a key ingredient necessary to make an
authentic and convincing brand strategy that can be applied
uniquely and creatively in all forms of brand communications to
both employees and customers.
It makes a brand recognizable, since it helps customer to relate
with the brand (product family)
