Page 49 - PRODUCT

COLOUR

Colour can differentiate you from your competitors, trigger a response from
your customers.

•By using colour, it can affect how consumers feel when they look at a
brand

•Help a brand to stand out in the crowd

–Black- elegance, sophistication
–Red- love hunger, excitement
–Yellow- happiness

SCENTS

Is an odor or fragrance, most used in cosmetic industry

The rose-jasmine-musk scent of Chanel No. 5 is trademarked
Manhattan Oil, trademarked their lubricant oil for Cherry

Bomb, Super Charged Strawberry and Groovy Grape.

MOVEMENT

Lamborghini has trademarked the upward motion of its car

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