Page 51 - PRODUCT
P. 51
Appealing
A strong brand should attract customer by the promise and the
value it can deliver.
Knowing and understanding need & want of your target is a key
ingredient to build an appealing brand
Uniqueness & Differentiable
A strong brand should be different and unique compare to
other competitors
Consistency
A consistent brand is where the company communicates
message in a way that does not deviate from the core brand
proposition.
Consistent communication and performance are the
ingredients to building a relationship of trust and
understanding between a brand and its target.
