Page 52 - PRODUCT
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Credibility
A strong brand should do what it promises.
It should not fail to deliver what it promises.
Proper Positioning
Easily recognized, recalled and pronounce
Sustainable
Creating and maintaining an identity of a specific product
that reflect special added value in terms of social benefit.
International
Can be market abroad.
Inspirational
A strong brand should transcend/ inspire the category it is
famous for.
Influential others
