Page 53 - PRODUCT

DISCUSSION
DISCUSSION
CORNER
CORNER

1. List THREE(3) benefits of branding to consumer:

2. Discuss the reasons why Nestle company remain successful in their
business

ANSWER:
ANSWER:

Benefits of branding to consumer:
–Identify products that might benefit

–Tell something about product quality
–Will always get the same features, benefit & quality each time buy

Reasons success:

1. Relevancy: Nestle always improve their product to meet the needs

of current lifestyle. For example, MILO is now packs in sachet to
ease the traveler.

2. Credibility: Nestle always make sure their product will always
deliver the quality that they promise. For example: drink MILO can

give energy to it user
3. International: Nestle is originated from Switzerland, and able to

broaden their business and gain acceptance from all over the
world.

4. Inspirational: The product from Nestle always become inspiration
to another company, for example their chocolate drink.