Page 56 - PRODUCT
P. 56

FUNCTION 0F PACKAGING
              FUNCTION 0F PACKAGING
              FUNCTION 0F PACKAGING




                  Functions to manufacturer:




               - To protect the product




                                                                        The canned has protect the sardine






                :

                 - To attract attention from customer





                                                                     Attractive graphic on the packaging

                                                                     has attract customer








                   - To gain support from dealers and retailers







                                                                     Convince the intermediary to

                                                                     support your product





                  :

                   - To ease the transportation, arrangement and distribution process






                                                                   Individual packaging is packed
                                                                   together inside a bigger box
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