Page 48 - PRODUCT

SHAPE

The distinctive shapes and its become synonym with the
brands.

A form of an object

TASTE

Sensation that a human experiences on the tongue when

eating
Kentucky Fried Chicken has trademarked its special

recipe of eleven herbs and spices for fried chicken

GRAPHICS

The use of graphic elements- shape(icons), colour, line,

space, size - can signal and reinforce the brand
The amount of white space versus content, the size of the

images and where the elements are placed can give
influences to customer

SOUND

A unique tune or set of notes can denote a brand.

When a brand incorporates sound, through a jingle, sound effect,
costumer quickly learn to associate that sound with the brand.

Example: LucasFilm trademarked the sound of rhythmic
mechanical human breathing- Darth Vader