Page 64 - PRODUCT

BRANDBRAND
BRAND

As a name, term, sign, symbol, or design, or a combination of them,
intended to identify the goods or services of one seller or group of

sellers and to differentiate them from those of competitors.

Brand in the form of name Brand in the form of symbol

6.1 BRAND SPONSOR DECISION
6.1 BRAND SPONSOR DECISION

1.Manufacturer brands

Manufacturer brands are created by producers and bear their

chosen brand name. The producer is responsible for marketing
the brand. The brand is owned by the producer.
By building their brand names, manufacturers can gain

widespread distribution and build customer loyalty

Nestle is a brand that

manufacture their own products