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REFERENCES
                    REFERENCES



                 1. Yusniza K, Nor Khalidah A ( 2013). Principles of Marketing (2nd Ed), Oxford

                    Fajar Sdn. Bhd
                 2. Crawford C.M, Benedetto C. A (2000). New Product Management (6th Ed),

                    Mc Graw Hill
                 3. Kotler P, Armstrong G (2014). Principles of Marketing (15th Ed), Pearson
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