Page 70 - PRODUCT

DISCUSSION CORNER
DISCUSSION CORNER

1. List THREE(3) types of brand sponsor decision

2. Based on below picture, discuss the decision that has been select by
the company

ANSWER:
ANSWER:

1. THREE(3) types of brand sponsor decision:

Manufacturer brand
Distributor brand

Licence brand
2. Decision that has been select by the company:

Brand Strategy Decision- Line Extension
Nestle introduces additional items in the same product category

under the same brand with new flavors- ONDE-ONDE