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REFERENCES

Armstrong, K. P. (2017). Principle of Marketing . Pearson.

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Leon G. Schiffman, L. L. (2010). Consumer Behavior. Pearson.
Nor Khalidah Abu, Y. K. (2009). Principles of marketing. Oxford University Press.

Philip Kotler, G. A. (2005). Principles of Marketing An Asian Perspective. Pearson, Prentice Hall.

Taylor, S. (2005). Communication for Business ( A pratical Approach) 4th Ediition. Pearson,
Longman.
William D. Perreault, J. E. (2002). Basic Marketing ( A global -Managerial approach). McGraw-Hill.

Yusniza kamarulzaman, N. K. (2013). Principles of Marketing SECOND EDITION. Oxford university

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