Page 121 - EBOOK DPM 10013 POM-FINAL 25.10.2021

Catalogue marketing is a

type of direct marketing in

which customers or
businesses choose and

order things from a printed
Catalogue or online catalogue rather

Marketing than going to a store.

Manufacturers use
catalogues to sell their own

items, whereas retail

catalogues offer clients a
range of products from

various providers.

Telephone marketing is a

type of direct marketing in
which organisations contact
Telephone
Marketing customers individually via
mail, phone, voice mail, or

email rather than using mass

media to reach them.

A kiosk is a small, temporary,

stand-alone booth that is
used for marketing in high-

traffic areas. Kiosks can be
handled by one or two
Kiosk Marketing
people or they can be

automated. These booths are
low-cost marketing tactics

that are excellent options for

young and rising
enterprises..

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