Page 117 - EBOOK DPM 10013 POM-FINAL 25.10.2021

By the time you're ready to present, you'll have a good

enough understanding of your customer's needs to be

certain that you're giving a viable solution. The
presentation should be personalised to the customer's
STEP 4 PRESENTATION demands, demonstrating how the product satisfies those

needs. Now is the time to emphasise your product or

service's advantages. A product demonstration, films,

PowerPoint presentations, or allowing the customer to
look at or engage with the product are all examples of

this..

Closing the sale is a crucial – and often difficult – phase

of the process! This is the point at which you must truly
inquire about the possible customer's willingness to
STEP 5 CLOSE acquire. You close the sale by agreeing on the terms of

the sale and completing the transaction if your consumer
is convinced that your product or service will meet their

needs.

Client satisfaction, customer retention, and prospecting
for new customers all benefit from follow-up.

STEP 6 FOLLOW-UP Sending a thank you note, calling the customer to ensure

the product was received in good condition, or checking

in to ensure a service met the customer's expectations

are all examples of this..

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