Page 118 - EBOOK DPM 10013 POM-FINAL 25.10.2021

8.3.4 Public Relations

Is there a concerted attempt to foster positive

relationships between the organisation and its

numerous stakeholders?
Creating a positive business image and handling, as

well as preventing unfavourable rumours, stories, and

incidents.

It's used to promote brands, goods, people, places,
activities, businesses, and even countries.

Nations have utilised public relations to attract more

tourism, foreign investment, and international support, for example.

FUNCTIONS

To draw attention to a person, product, or service, create and place material in the
news media

a) . Promotion of specific products.

b) Maintaining and building relationships with politicians and government

officials in order to influence legislation and regulation.
c) Keeping in touch with shareholders and other members of the financial

community.

d) Obtaining financial or volunteer assistance through public relations with

funders or members of the NGO.

Figure 8.7: The types of Public Relation

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