Page 120 - EBOOK DPM 10013 POM-FINAL 25.10.2021

Table 8.8: The direct marketing tools

The direct Marketing Tools

Any tangible letter you send

to clients in the goal of

enticing them to patronise
your business is known as

direct mail marketing.
Direct Mail
Brochures, catalogues,

postcards, newsletters, and
sales letters are all examples

of direct mail marketing
materials.

Many marketers find direct
response television (DRTV)

marketing appealing, and

with good reason.
Direct
Any television commercial
Response
that encourages viewers to
Television
contact the corporation
Marketing
directly is referred to as

direct response television

(DRTV). Direct response
television advertising is

quite effective.

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