Page 113 - EBOOK DPM 10013 POM-FINAL 25.10.2021
P. 113
Patronage Rewards are cash or other
PATRONAGE REWARDS incentives given to customers who
use a company's products or services
on a regular basis.
membership
TESCO
for
card,
example.
Displays and demonstrations at the
POINT-OF-PURCHASE (POP) as point-of-purchase (POP)
point of purchase or sale are known
promotions.
Colonel Saunders, for example, is
shown in a five-foot-high cardboard
display at some KFC locations.
101
