Page 110 - EBOOK DPM 10013 POM-FINAL 25.10.2021
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Table 8.5: Nine(9) sale promotion tools
Sales promotion Tools
Samples are offers of a small amount
of a product for testing purposes.
Sampling is the most effective—but
also the most costly—method of
introducing new products.
SAMPLES Some samples are free; they may be
delivered door-to-door, mailed, given
away in stores, attached to another
product, or advertised.
Samples are sometimes combined to
create sample packs that can be used
to market other products and
services.
Coupons are vouchers that allow
purchasers to save money when they
buy certain things.
COUPONS Coupons might help boost sales or
encourage people to try a new brand
for the first time.
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