Page 107 - EBOOK DPM 10013 POM-FINAL 25.10.2021
P. 107
The major media types are:
outdoor Flexibility, high repeat Little audience
exposure, low cost, and selectivity, creative
superior spatial limitations
selectivity are all
advantages of this
method.
internet Selectivity, cheap cost, Small, audience
immediacy, and controls exposure
interactive capabilities
are all advantages.
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