Page 104 - EBOOK DPM 10013 POM-FINAL 25.10.2021
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8.3 Five Element of Promotion Mix
A promotional mix is a distribution of resources among five main components:
Effective promotion is an important aspect of any successful business, yet many
businesses struggle with it. Incorporate the correct promotional mix elements into
your marketing strategy to boost sales, weather slowdowns, and stand out in a
crowded market.
Every component of the promotional mix has benefits and drawbacks. It takes time,
effort, and sometimes a little luck to find the ideal mix of promotional tools, methods,
and channels.
Sales promotion, advertising, personal selling, direct marketing, publicity/public
relations, and direct marketing are the seven components of a marketing plan.
Figure 8.3:Five elements of promotions mix
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