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8.3.1 Advertising
Definition of advertising
Advertising is a paid non personal presentation paid
by companies/sponsors, meant to promote ideas,
goods, or services. (Yusniza kamarulzaman, 2013)
The types of advertising
Advertising has become a hugely complicated kind of communication, with literally
thousands of different methods for a company to communicate with its customers.
Advertisers today have a plethora of options at their disposal.
Each media type's reach, frequency, and impact must be known by the media planner.
Figure 8.4: Types of advertising
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