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8.3.2 Sales promotion
The practise of encouraging a potential consumer to purchase
a product is known as sales marketing. Sales promotion is
intended to be a short-term strategy for increasing sales; it is
rarely a good way to establish long-term consumer loyalty.
Consumers are the target of several sales promotions.
Short-term incentives are used to stimulate the purchase or
sale of a product or service.
There's a reason to buy now because there's a sale going on.
Table 8.4: Examples of sales promotion
Examples of sales promotion:
A coupon for cheap breakfast at When a family buys a new Padini offers a rebate
Mc Donald's can be found in a Toyota Avanza, they can of 50% for next item
freestanding insert in Sunday get an RM3000 rebate or purchased.
newspapers. switch to a Sony TV.
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