Page 112 - EBOOK DPM 10013 POM-FINAL 25.10.2021

Allow customers to win anything,

such as cash, trips, or items, through
CONTESTS, SWEEPSTAKES, AND GAMES chance or extra work.

The Sweetest Smile Contest was held
by Colgate to advertise its oral care

products.

Premiums are things that are given
out for free or at a reduced price as an

inducement to purchase a product.

For example, Mc Donald's Snoopy
PREMIUMS figure promotion campaign was a

huge success in terms of increasing

sales. Because of the figures, many

customers went to McDonald's to
dine.

Advertising Specialties are practical

ADVERTISING SPECIALTIES name and presented to customers as
items imprinted with an advertiser's

presents.

Pens, calendars, key rings, matches,

shopping bags, T-shirts, caps, and
other products are common.

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