Page 101 - EBOOK DPM 10013 POM-FINAL 25.10.2021

8.2.1 The objective to inform.

What do you mean by to inform?

The words inform, familiarise, apprise, and notify all refer to making someone aware

of something. The term "inform" refers to the act of passing on information,
particularly facts or events.

Inform: Introduce the Product

An educational advertisement is one that is meant to introduce a brand-new company,

product, or service to the market. Customers must first understand what your product

accomplishes on a fundamental level before you can persuade them that you are the
best alternative.

Table 8.1: The objective to inform

Announcing a new product to the
market

Suggesting new uses for a product
TO INFORM change
Informing the market of a price

Describing the services that are
available

Correcting false impressions

Reducing consumers’ fears

Building a company image

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