Page 102 - EBOOK DPM 10013 POM-FINAL 25.10.2021
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8.2.2 The objective to persuade.
Typically, the word convinces means "to persuade (someone) that something is true."
Persuade is usually defined as "to persuade (someone) to do something by asking,
persuading, or providing reasons." Although they can be used interchangeably, this is
not usual.
Persuade is the process of persuading someone to do or believe something by offering
them a compelling reason to do so or by talking to them and convincing them to believe
it:
Figure 8.2: The objective to persuade
Developing brand loyalty
Encourage people to switch to
your brand.
TO PERSUADE think about product features
Changing the way customers
Persuading customers to make
a buy right away
Getting a customer to agree to
a sales call.
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