Page 31 - EBOOK DPM 10013 POM-FINAL 25.10.2021

Table 2.2:Company’s Microenvironment That Affect The Company’s Ability To Serve Its
Customer

No The Company Microenvironment

1 The Company Top management, finance, research & development, buying, and

accounting are among the departments included.
Top management establishes the mission, objectives, strategies,

and policies of the firm.

Research & development focuses on creating items that are both

safe and appealing.

Purchasing: Obtaining suppliers and materials in order to
manufacture and distribute items of the desired quality and

quantity.

Accounting: Tracking revenue and expenses in order to meet the
company's goals.

2 Suppliers Provide the company with the resources it requires to generate

its goods and services.
A supplier will ensure that the manufacturing method, raw

material supply, equipment, and finished goods are all

satisfactory.

Any changes in the supply chain will have an impact on
marketing.

Monitor the pricing trends of their inputs and select the most

cost-effective providers.

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