Page 32 - EBOOK DPM 10013 POM-FINAL 25.10.2021

3 Marketing As intermediaries, they assist the corporation in marketing,

Intermediaries selling, and distributing its products to ultimate customers.

Resellers, physical distribution companies, marketing service
agencies, and financial intermediaries are all examples of

intermediates.

Because marketing is likewise concerned with the distribution of
products to clients, marketing intermediaries have an impact on

value delivery systems.

4 Competitors Are other businesses vying for the same customers and

attempting to satisfy the same needs and desires as the company?
In order to be successful, business must outperform its

competitors.

Marketers must obtain a strategic advantage by pitting their

products against those of competitors in the eyes of consumers.

5 Publics Is a collection of people who have a vested interest in an
organisation and can influence its ability to fulfil its goals?

There are seven different kinds of public:

a) Finance Publics

b) Media Publics

c) Government Publics

d) Citizen Action Publics

e) Local Publics
f) General Publics

g) Internal Publics

6 Customers People who purchase goods or services. There are five different

types of customers.:

a) Consumer market

b) Business market

c) Government market
d) International market

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