Page 35 - EBOOK DPM 10013 POM-FINAL 25.10.2021
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5 Political and Consists of laws, government agencies and pressure groups that
social influence or limit various organization and individuals in given
society.
Business legislation has 3 main purposes:
To protect companies from unfair competition.
To protect consumer from unfair business practices.
To protect the interests of society from unbridled business
behaviour.
Key trends in political environment:
a) Increased legislation
b) Changing enforcement
c) Greater concern for ethics
6 Cultural Consists of institutions and other forces that affect a
society’s basic values, perception, preferences and
way of life.
Views that express values:
a) Social conduct, morals and manners
b) Language
c) Religion
d) Rituals
e) Laws and belief systems
The arts and traditions
All these socio-cultural factors affect products and how they are
promoted.
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