Page 40 - EBOOK DPM 10013 POM-FINAL 25.10.2021

3.1 What Is Consumer Market?

A consumer market is one in which people buy things or services for their own use rather

than to sell. Consumer markets are generally made up of things that individuals use in

their daily lives.
Table 3.1:Definition of consumer market

Define Consumer Market

 Any individual or household that uses goods and services

produced by the economy is referred to as a consumer.

 A consumer is someone who buys products or services for

personal use or ownership rather than for resale or for use in

manufacturing or production.

 Individuals who purchase goods and services for themselves

or their families are referred to as consumers.

 They buy things to help them cope with the physical demands
of life, but they also use them to express their personalities,

expose their attitudes and beliefs, underline their values, and

demonstrate their money.

 The products and services that are purchased

are not randomly chosen.
For Example:

Your father and you are both treated as consumers when your

father buys apples for you and consumes them.

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