Page 44 - EBOOK DPM 10013 POM-FINAL 25.10.2021
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EXCERCISE



               1.State the SIX (6) characteristic differences between consumer market and business

               market in the Diagram below:

                No.          Characteristic              Consumer market                Business market

                  1             Number

                  2             Demand

                  3      Nature of buying unit
                  4         Decision process

                  5      Distribution structure

                  6           Relationship


                                                      Diagram 3. : Consumer Market Versus Business Market







































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