Page 41 - EBOOK DPM 10013 POM-FINAL 25.10.2021

3.2 What is Business market?

“Business marketing is the marketing of products (goods) and services to business

organizations, (commercial enterprises, Governments bodies, Profit and nonprofit

institutions and Cooperative societies ,for their use and consumption in their daily
operation, for the production of other goods and services, and for resale.” (Nor Khalidah

Abu, 2009)

Table 3.2: Definition of business market

Define Business Market

 Business market is a strategy used by a

corporation to offer products or services to a

specified set of people. Business markets are
typically used to enable sales between

businesses when one wants to reuse or resell the

products or services of another.
 Selling products and services to other

businesses to be resold or utilised to make new
commodities or services for sale is referred to as

the business market.

For Example:

A corporation buys wood from a business market to

utilise in their products.

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