Page 45 - EBOOK DPM 10013 POM-FINAL 25.10.2021
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ANSWER



                 No.         Characteristic             Consumer market              Business market
                  1             Number                Few but large buyers        Many but small buyers

                  2             Demand                Derived demand from         Individuals themselves

                                                        consumer market

                  3       Nature of buying unit         More professional            More personal

                  4         Decision process       More people, complex and       Small number, simpler
                                                           formalized                 and informal

                  5      Distribution structure            More direct                More indirect

                  6           Relationship          More informal and closer          More formal
   40   41   42   43   44   45   46   47   48   49   50